“Many of us have become more comfortable learning visually. Delivering information on a product, service, or company through video can help to keep your audience’s attention longer and make what you have to say more easily understood.”
– Savannah Stewart
The attention span of millennials is less than 12 seconds, and millennials occupy much more digital space compared to other generations. Therefore, if you want to market your product and build an online presence for your brand, you need to advertise your product quickly and efficiently.
This is where video marketing campaigns come into play.
A proper video marketing campaign can help make or break your brand. Through various strategies incorporated in your videos, like animation, music, and graphics, you can capture the audience’s interest.
It can also help you spread awareness of your product/brand/service and build organic engagement.
Due to a plethora of platforms in the digital space, you can lose customers quickly. Hence, you need to bring your A-game to build a trustworthy reputation in the market. We got you if you are convinced now and want to kickstart an engaging video marketing campaign for your brand.
Read these five must-know tips to share video content cost-effectively and maximize the benefits of your video marketing campaign.
Focus on Repurposing Your Content
You do not necessarily have to create entirely new content for your video marketing campaign. If you have some existing content like blog articles, testimonials, influencers snippets, infographics, checklists, etc., you can turn them into new video content.
This will save you both time and money.
Moreover, if you want to improve visibility, you can pair your video content with a variety of other content. For instance, you can add some more descriptions in the caption box while posting something on YouTube or Instagram.
Ensure the descriptions are search engine optimized. This can help boost the video considerably.
Tutorials and Demos
Video content does not necessarily have to be promotional content; it can also be educational. If your product/service is such that it requires some sense and ability on the part of the audience to use it properly, in that case, offer demonstrations.
Ensure the video tutorials and demos answer all the probable questions a customer might have before buying the product.
For instance, if your product is fishing gear, you can create a step-by-step video tutorial starting with how to unpack the product and get started. Depending on your budget, you can go to an actual lake or create a lake with backdrop settings.
This will allow the customers to make an informed decision and feel more confident in their purchase. After this, the probability of them going and recommending you to friends and family is very high.
Also, remember, as we mentioned before, to write a good description for the video. It should be search engine optimized and informative. Viewers should get a good idea of what they are about to see by reading the caption.
Social Media as a Sharing Platform
Remember that social media is your closest friend when distributing and promoting your videos. Millennials spend hours scrolling through the Instagram reel, Facebooks stories, and YouTube shorts.
Hence, these are the best platforms to bombard them with your content and allow them an opportunity to engage with it.
You will not be required to change your videos immensely to fit into the social media content criteria.
For instance, you can take out some significant chunks of a lengthy promotional video to post as an Instagram reel. Additionally, numerous free tools are available online to help you create social media-sized content.
However, you must remain consistent while sharing your video content on social media. In the fast-moving realm of social media, out of sight is out of mind and out of the algorithm.
The algorithms work in a way to push forward regular content. The more the audience engages with it, the more your video will be spread.
Create a posting schedule and abide by it strictly to remain consistent.
Do Not Forget a CTA
CTA stands for ‘call to action,’ which means when the customers reach the end of your content, they must be presented with a prompt or lead to take action. However, the goal should not simply be to slap a CTA at the end of content but to create an effective CTA.
An effective CTA caters to an audience of all types, like website visitors, potential customers, existing customers, etc.
Additionally, the CTA should be easy. It should not leave the audience wondering how to proceed further. Instead, it should make the user experience smoother.
With a CTA, you can guide your customer to the product/service they want, download a newsletter, subscribe to the email list, or simply save your contact. These actions might seem to be insignificant, but they will contribute considerably to your sales funnel.
Here are some tips you must keep in mind while creating a CTA for your video marketing campaign:
- Use an action verb to give a clear idea of what step they should take next, like ‘Join the Convention Today.’ The action verb ‘join’ will motivate them to become a part of it.
- Foster inquisitiveness and creativity in the audience through elements like a mystery box, coupon wheel, promotion games, etc.
- Create a sense of urgency by using lines like ‘limited time offer,’ ‘do not miss out,’ etc.
Overall Search Engine Optimized Video
It is not just your video descriptions that must be search engine optimized but also your video content. Do you know that google indexes videos on platforms like YouTube, Facebook, Twitter, etc.?
When potential customers search for a product, they type some particular phrases. Your job is to identify these phrases and incorporate them into your content; hence, when google indexes the videos, your content will also be picked up.
However, keep in mind keywords for written content and video content are slightly different. For video content, views also come when they are indexed in the suggested videos.
Hence, use keywords accordingly.
To find the best keyword, go to YouTube, type in your probable video name, and closely notice the list of suggestions. Pick some words and phrases from here and incorporate them both in your video content and descriptions.
Closing Thoughts
You might not see an immediate result from your video marketing campaign. It will take some time; hence, it is important for you not to lose hope and remain consistent.
Also, remember to keep reading and updating yourself. The marketing ropes on digital platforms are constantly evolving, and you need to grow alongside not to be left behind. Remember what Bill Gates said, ‘Content is King.’To share video content cost-effectively and quickly, check out Kytes. The platform allows you to easily upload all your content and ensure your target audience views them all in one place, without distractions.
