eDetailing Pharma: Top 5 Benefits of eDetailing Pharma Software in 2023

eDetailing has become one of the most impactful tools in the repertoire of pharma marketers and salespersons. The advent of specialized pharma software, in particular, has been an industry game changer.If you are a pharma company that wants to empower its marketers and sales representatives with the right technology to facilitate sales, then you need to invest in the right software today.In this article, we explore the top 5 advantages pharma companies can leverage in 2023 if they use eDetailing pharma software.

What is eDetailing Pharma Software?

Electronic detailing, or eDetailing, is a technology used to share educational and promotional information about a medical solution with healthcare providers.It is a powerful tool for pharma marketers and sales representatives that enables them to show key promotional and educational information about the pharma products they sell to doctors.eDetailing tool makes pharma content easily available on the desktop or mobile, allowing a high degree of mobility for pharma salespersons, who meet multiple doctors daily for sales pitches.

Types of Content Shared via Pharma Software

Initially, eDetailing pharma software was used to share long-form content with healthcare providers. This included research papers on novel drugs, reports on medical testing, whitepapers outlining drug formulation processes, etc.As digital marketing advanced and more pharma companies started to using pharma software for active promotion, it was used to share other types of content, such as:

• Slides and presentations
• Infographics
• Videos
• eLearning pharma courses
• Animations
• Fillable forms
• Data visualizations
• Illustrations
• Promotional assets

5 Incredible Benefits of eDetailing Software

Worldwide spending on pharmaceuticals is expected to reach $1.5 trillion by 2023. As companies find themselves inundated with competition, this software becomes integral to a pharma company’s survival.Here are 5 benefits to pharmaceutical companies:

• It helps Pharma Companies personalize the marketing experience for each doctor

Pharma marketing is expensive. Some of the common costs that companies bear when bringing pharma drugs to market are:

• R&D cost
• Product formulation and testing costs
• Trial failures and retrials costs
• Patent application and/or renewal costs
• Regulatory compliance costs
• Marketing costs

In the case of novel drugs, in particular, the overall costs of bringing the new drug to the market can be north of $985 million. With eDetailing pharma software, companies can work to reduce the promotional expenses associated with their new formulation.Companies can now work with marketers to create healthcare provider avatars based on important factors such as:

• Medical specialization
• Experience in the field
• Prescription pattern
• Type of patients served
• Professional rank and title
• Technology adoption rate
• Level of influence

Once the avatars are created, they can share information about the pharmaceutical product in a highly-personalized way.Not only do this software help marketers and salespersons convince and convert doctors, but the data shared through the software can also help doctors convert end users. 

• It reduces information overload

There is too much competition in every industry today. Healthcare providers are inundated with sales pitches by pharma sales reps and are subjected to intrusive advertisements in emails and messages. Not only does it create tremendous information overload, but the information is, quite literally, ad nauseam.How do you ensure that your pharma brand remains above water and distinguishable amidst so many generic and branded competitors? How do you prevent this choice overload? This is where this software comes in.With this software, your sales representatives can make very engaging sales pitches that look different from run-of-the-mill presentations.They can use a variety of content, from funny medical memes to graphical representations of demand data to use-case videos that both entertain and educate healthcare providers.They can also share the results of important tests and compliance assessments in quick-to-consume formats, making your sales pitch more memorable and impactful.Ultimately, this software creates a positive impression about your brand, which doctors may be very happy associating with.

• It generates a good return on investment

One of the biggest advantages of eDetailing is that it allows pharma companies to repurpose their content for different audiences.Today, countries like the US and New Zealand allow D2C sales of pharmaceutical products, apart from recommendations to healthcare providers. By using this software, companies can easily upload repurposed content to simultaneously target doctors and patients.For example, if pie charts and graphs are used to display drug efficacy information to doctors, comic strips and illustrations can be used to show the same to end users.According to research conducted by The CMI Group, this type of multi-audience marketing has provided ROI that ranges between 2.6:1 and 8.5:1 across medical specialties amongst their respondents. 

• It helps pharma companies maintain transparent documentation

The pharmaceutical industry is one of the most heavily regulated industries in the world. Pharma companies are required to maintain their product, process, and promotion documentation carefully and provide access to regulators, healthcare providers, and even end customers when necessary.eDetailing pharma software, at its core, is a repository to store data of different types. This includes reports, images, screenshots, etc. One of the greatest benefits of this software is its shareability. You can give access to data to authorized individuals when you need it.So, by uploading documentation via the software, pharma companies can ensure they always have everything they need to remain compliant with local and international regulations. 

• It makes the latest information accessible to all members of the company

Most eDetailing software has collaboration features that allow pharma companies to update the content they’ve stored within.For example, if new findings emerge regarding drugs currently sold, this data can be easily uploaded and shared with other teams. Marketers and sales reps can then adjust their promotional campaigns and sales pitches to reflect the latest findings.In fact, by tracking the content through the software, sales reps can learn a lot about the drug formulated and be better equipped to answer audience questions.In this way, it is easy to provide new employees with the training they need to do these sales pitches or to run D2C marketing campaigns and grow the business.Similarly, if marketing teams create content such as FAQ lists for their promotions, other teams, such as R&D or product design, can look through to find out what potential information doctors and patients may want to see on the medicine label.

Introducing Kytes – an eDetailing Pharma Software that Does a Lot More in 2023

Considering how helpful eDetailing tool are to pharmaceutical companies, investing in the right one is important for your business. That’s where Kytes comes in.Kytes boasts of all the functionalities of eDetailing pharma software. All you need to do is upload your pharma content – educational and promotional – onto the platform and then share the content with healthcare providers, regulators, and patients, as needed.Kytes is –Easy to use and perfect for showcasing multiple content formats.100% confidential, with robust data encryption features.Optimized for hassle-free distribution with secure identity-based access.Compatible with multiple devices and operating systems.Perfectly suited for varied use cases, both within and beyond eDetailing.With Kytes by your side, you can also take care of your pharma company’s ancillary eLearning and data-sharing needs and you can build a robust community of doctors, regulators, and patients, offering quality services in 2023.