What is eDetailing Pharma Software?
Electronic detailing, or eDetailing, is a technology used to share educational and promotional information about a medical solution with healthcare providers.It is a powerful tool for pharma marketers and sales representatives that enables them to show key promotional and educational information about the pharma products they sell to doctors.eDetailing tool makes pharma content easily available on the desktop or mobile, allowing a high degree of mobility for pharma salespersons, who meet multiple doctors daily for sales pitches.Types of Content Shared via Pharma Software
Initially, eDetailing pharma software was used to share long-form content with healthcare providers. This included research papers on novel drugs, reports on medical testing, whitepapers outlining drug formulation processes, etc.As digital marketing advanced and more pharma companies started to using pharma software for active promotion, it was used to share other types of content, such as:- Slides and presentations
- Infographics
- Videos
- eLearning pharma courses
- Animations
- Fillable forms
- Data visualizations
- Illustrations
- Promotional assets
5 Incredible Benefits of eDetailing Software
Worldwide spending on pharmaceuticals is expected to reach $1.5 trillion by 2023. As companies find themselves inundated with competition, this software becomes integral to a pharma company’s survival.Here are 5 benefits to pharmaceutical companies:It helps Pharma Companies personalize the marketing experience for each doctor
- R&D cost
- Product formulation and testing costs
- Trial failures and retrials costs
- Patent application and/or renewal costs
- Regulatory compliance costs
- Marketing costs
- Medical specialization
- Experience in the field
- Prescription pattern
- Type of patients served
- Professional rank and title
- Technology adoption rate
- Level of influence
It reduces information overload
It generates a good return on investment
It helps pharma companies maintain transparent documentation
It makes the latest information accessible to all members of the company