Mobile content distribution has come a long way in the previous decade. If you were to walk into a newsroom today, you would be hard-pressed to find any employees that aren’t using their phones as part of their daily workflow.
But what exactly is mobile content distribution, and how is it helpful for your business? Also, what are some examples of the best mobile content distribution platforms out there on the internet today? In this article, we will explore some of the best examples of mobile content distribution platforms and how they are helping publishers reach new audiences across devices and platforms.
What Is a Mobile Content Distribution Platform?
With the advent of smartphones, publishers are constantly looking for new and better ways to distribute their content. The competitive space has become increasingly crowded, with new companies entering every day and many options for publishers to choose from.
Publishers value the ability of these businesses to provide them with a platform that is easy to use and allows them to maintain full control over their brand and content.
A Mobile Content Distribution Platform (a.k.a. MCDP) is a technology that helps publishers distribute their content to consumers on the go. This is especially powerful because, today, a majority of content consumption happens on mobile devices.
Mobile content distribution also helps you distribute your content to your audience so that it can be consumed anywhere on the go, no matter where they are.
Content distribution platforms often open up as an application or a web page that contains all of your articles, videos, and more – all optimized for viewing on mobile devices like smartphones and tablets!
Top Examples of Content Distribution Platforms
Kytes
Kytes is a mobile content distribution platform. This means that you can allow all your readers to have instant access to all the information they need without having to download anything.
Kytes makes it easy to search for, manage, and share your digital content. With Kytes, you can unify your digital content in minutes. One of Kytes’ best features is the ability to create branded channels.
Today, around the globe, more than 15 million individuals rely on the mechanism that powers Kytes.
Here are the top features:
- Simple content upload
- Provides a unified content experience
- Playlists with diverse media
- Simple distribution
- Secure and private information
Snapchat Discover
Snapchat Discover is a feature that allows users to view content from publishers such as BuzzFeed, ESPN, and National Geographic.
Snapchat Discover is a very popular feature in the app and has been around since 2014. This feature is great for reaching younger audiences, especially between the ages of 18-25 years old who are active users of Snapchat.
Facebook Instant Articles
Facebook Instant Articles is a mobile content distribution platform that allows publishers to distribute content on Facebook. It’s a faster way for users to consume content and enables users to share content via social media.
Facebook Instant Articles is perfect for reaching more people, especially in countries where internet speeds are slower than those in the United States or Europe.
Instant Articles allow publishers to push the content out quickly, so users don’t have to wait for pages to load. They also allow publishers to put into place features like Facebook’s native ad unit.
Medium For Publishers
If you are a publisher looking to reach a large audience, Medium For Publishers is an optimal option. The platform allows publishers to distribute their content on the Medium platform, where it can be read by users for free.
Moreover, because its content is hosted on Medium’s servers and accessed via its app or website, readers can comment on articles as well as share them across social media platforms like Facebook and Twitter.
It’s important to note that this a great service because it allows both publishers and readers alike easy access to high-quality content without having to pay any fees upfront – but there are some drawbacks as well.
As with all free platforms, there are limitations. Medium For Publishers is only available for publishers who have at least one article on their website that was published in the past 90 days.
Additionally, publishers will not be able to monetize their content directly through this service. Instead, they must use Medium’s brand advertising program or partner with another company to do so.
Google AMP
AMP is a content distribution platform that’s designed to load web pages faster. Because AMP pages are served from Google’s servers, they can deliver a better user experience than traditional sites with heavy ads or scripts that slow down loading time.
It was created by Twitter and LinkedIn engineers in 2015, who were frustrated by the performance of their websites when accessed through mobile devices. They wanted to create a technology that would give users instant access to news articles regardless of whether they were using an app or surfing on their phones’ browsers.
Their solution was called Accelerated Mobile Pages (AMP).
Google AMP supports responsive design for all devices and screen sizes and automatically loads the smallest amount of code needed to display a webpage, so it looks good on any device.
Many publishers, including The New York Times, Forbes, and National Geographic, have adopted this format, as well as several major media outlets like CNN.
Conclusion
We hope this blog post has helped you to learn more about some of the best ways to distribute your content on mobile. With smartphones becoming the preferred way to consume content across all age groups, mobile content distribution is more popular than ever before.
If you are looking for a way to distribute your content to your audience effectively, mobile content distribution is the way to go. As always, remember that there is no one-size-fits-all solution, so browse and make sure to choose an option that fits your brand and audience.
