By the end of 2022, global data predict that internet users will generate and consume approximately 94 zettabytes of data. Today, a wide range of businesses, publishing houses, government agencies, non-profits, and independent content creators also produce and distribute it via a diverse range of channels.
In fact, the format, speed, and frequency with which we distribute content are gaining importance because of their relevance in the success and profitability of any content workflow.
This is where content distribution platforms play a transformative role in empowering organizations and individual content creators to add more firepower to their content distribution strategy.
Here are seven tips on optimizing your content distribution strategy by leveraging such a unified, data-driven, automated platform.
7 Tips to Upgrade Content Distribution Strategies
Content continues to play an important role in how companies and independent content creators build narratives. The flavor of content distribution is going to evolve drastically over the next decade.
A large number of companies from various sectors are transitioning from using email and file-sharing platforms to a unified, comprehensive content distribution platform. Here is a snapshot of how to elevate the content-sharing experience using a structured, professional platform.
Build a Seamless Content Experience
Today, content is created in multiple formats, such as videos, podcasts, eBooks, and interactive experiences. Disseminating multimedia content via email offers an extremely fragmented experience.
For instance, if you share a video, you need to add it as an attachment or send it via a file-sharing platform. These traditional file-sharing channels reduce the overall content experience.
Secondly, multiple sources of content may be shared simultaneously. Sharing via content distribution platforms offers a unified viewing experience, and they can experience all content simultaneously. You can say goodbye to attachments.
Take a Mobile-First Approach
Today internet users are using mobile to access all kinds of content with their personal or professional. Content distribution platforms enable sharing of content in a way that is easily accessible and optimized for mobile phone usage.
Multiple Content Formats, One Platform
Any state-of-the-art content distribution platform is equipped to share all formats of content. These include:
- Documents (pdf, Docx, pptx)
- Videos (mp4, mov, wmv, flv, avi, webm, mkv)
- Audio (mp3, aac, WMA, Wav, Ogg)
- Books (epub)
Ensures Security and Confidentiality
Today, a lot of content that is created is exclusive and is to be distributed to select audiences. For instance, a content publisher may wish to distribute copies of an eBook to paying customers.
Content distribution platforms come equipped with an in-built digital rights management system, which ensures that content cannot be pirated, downloaded, duplicated, or forwarded without authorization. Only authorized viewers can access the content, thus maintaining the exclusivity and privacy of the content.
Segregate Recipients Into Groups
Content creators often need to make multiple mailing lists for newsletters, new product launches, and other types of content. You may also segregate audiences into different groups, such as investors, regulatory bodies, and employees.
Rather than typing in one email id at a time, you can segregate diverse recipients into groups and easily share content.
To Say Goodbye to Bandwidth Issues
One of the biggest challenges of sharing multimedia content is the bandwidth issues that come with it. You often need to resort to using a file-sharing platform to distribute heavy content.
However, sharing content, especially exclusive content, through public platforms is difficult. The content viewing experience is also fragmented, and the content may be difficult to locate. Recipients may also need to find space on their laptops or smartphones to download the content.
All such issues are eliminated when using content distribution platforms, which make content accessible via the cloud without any downloading issues.
Automate Repetitive Tasks
There is a whole range of tasks that consume a lot of time when performed manually. With the support of a content distribution platform, one can automate a range of routine administrative tasks.
For instance, invoices, payment mechanisms, and payment receipts can be shared and upgraded automatically. They can also be accessed anytime, and payments can be activated on time.
Takeaway
Today, professional content distribution services are a growing need. The global Content Distribution Platform market share is projected to reach US $ 0.91 B by 2026. The market is segregated into Small & Medium Size businesses, large enterprises, and specific sectors such as Banking, Financial Services and Insurance (BFSI), healthcare, education, automotive, media and entertainment, non-profit organizations, and oil & energy.
Kytes’s state-of-the-art content distribution platform is designed to support any contemporary business or individual content creator’s spectrum of distribution needs. It provides a seamless experience for admins and all the various stakeholders onboarded onto the platform.
Partner with Kytes to access your own customized content distribution platform that seamlessly facilitates all your distribution needs. You can expect 24/7 customer support from our team because content creation and distribution never sleep.
FAQs Related to Content Distribution:
1. Does a content distribution platform offer data analytics?
Yes, it does. Content creators always seek valuable data that help them understand who is reading their content. They are curious to know whether formats work well, at what time users are logging in to view the content, and so on.
By leveraging content distribution platforms, one can access comprehensive data that can be translated into insights that influence how content is designed and distributed. The next generation of content will continuously be upgraded based on the insights delivered by content distribution platforms.
2. It is a major struggle to locate content on my device. Is there a solution to it?
Yes absolutely. A lot of the content shared needs to be done so, again and again with various audiences. For instance, public relations and corporate communication professionals continuously share media kits with journalists and other media stakeholders.
A media kit may comprise a video, a case study, a boilerplate, and a podcast featuring the founder. Traditionally they would be sharing such content from their devices. They would need to physically upload anywhere today and then send out the contacts.
However, with content distribution platforms sharing content is extremely simplified. You can add content to playlists and share them as a collective with the relevant group.
