Managers and marketers often think that uploading product specifications in the public domain is enough to satisfy customers. But, modern-day customers have more options than before, and they don’t have the time needed to sift through thousands of black and white words. Instead of scanning tons of data, they prefer shifting to a competitor who makes product scanning more convenient.
Product information sharing is an art you need to master even before designing a product. It gives you an accurate idea of the marketing strategy you should deploy after analyzing the target customers.
This article is divided into two parts. The first part explains product information sharing and its types and benefits, while the second part covers the top 3 strategies for sharing product information with customers.
Product Information Sharing – Definition and Importance
Products are the primary reason why companies operate, and people work. The Research & Development department constantly innovates products to make them more purposeful and impactful for customers. The Production department works day and night to manufacture top-class products customers can trust. And, the Marketing department finds unique ways to sell the product by increasing its popularity.
Product information sharing is the umbrella term for everything a company does to make its products and services known to the target audience. The target audience can be employees (internal) or customers (external).
When employees receive training on the features of the companies’ products and services, client database, software, USP, pricing, etc., it is known as internal product information sharing.
In contrast, sharing product information with customers comes under external product information sharing. To make a product popular among the masses, a company adopts various strategies, such as print media advertising, digital advertising, affiliate marketing, etc.
All employees must be completely aware of the internal and external product information sharing processes to make the business stand out.
Product information sharing is important because it highlights the unique qualities of products or services to the customers. Proper product knowledge is crucial for customers since it helps them make sensible decisions.
What are the Types of Product Information Sharing?
Product information sharing can be inbound or outbound.
Outbound product information sharing is the most primitive form of advertising. As part of their outbound marketing strategy, a company may send representatives to the customers’ doors. Alternatively, email marketing, SMS marketing, pamphlet distribution, etc., also come under the outbound model.
However, in the inbound mode, customers contact the company to understand their products and services. Presently, customers visit a company’s website to gather information about products and services. Hence, a company willing to make it big in the digital era needs to have a catchy, informative website loaded with quality content and intuitive videos.
Let us now discover the top 3 unique ways for sharing product information with customers.
3 Proven Ways to Share Product Information With Customers
Make it Visually Appealing
Humans generally retain visuals better than other formats like audio or text. Research shows that humans can understand a concept through visuals almost 60,000 times quicker than other formats. This is the reason why top brands use videos (long and short), GIFs, image movies, and the like to capture customers’ attention. In fact, about 49% of marketers load their blogs and websites with visual content.
Visuals can replicate face-to-face product demonstrations and in-person seminars. Marketing experts can record their product demo and display it any time they want. Not only customers but videos can also be leveraged to train frontline executives responsible for customer interactions.
Textual content might be informative. But, it can be pretty dull and useless when there is no variety. So, to make your product information sharing campaigns more impactful, you need to infuse them liberally with visual elements.
Make it Easily Accessible
Companies often spend truckloads of money to create fascinating product information-sharing campaigns without an operational plan to target the correct demography.
The internet can be an excellent place to reach customers if you have the right approach. You can use the analytics tools provided by top social media websites to identify your customers and suit the content appropriately. Another excellent way to get an idea about the customers’ demography is by analyzing their feedback and suggestions.
Making your product information accessible is the key here. Accessible product information sharing is when your marketing materials are in the public domain and can be located easily. You may explore various digital marketing tools to make the information more accessible.
After figuring out the location of your customers, you need to personalize the message to catch their fancy. Personalization differentiates your brand from the others out there. To do this efficiently, you must identify their pain point and position your product as the one providing the ultimate solution.
Once your customers feel engaged and can connect with your products, they become your brand advocates. Hence, by making your product information sharing campaign more accessible, you enable your customers to find you in a way they want.
Leverage Content Distribution Platforms
Gone are the days when distributing content was an arduous task. Presently, you can leverage a content distribution platform like Kytes to design stellar campaigns for sharing product information with customers. Kytes offers easy account creation, top-class accessibility features, and free training materials to make you an expert in product information sharing.
The Kytes platform also provides you with the following distinct features:
- A Comprehensive Platform – Forgo creating multiple accounts to design campaigns since Kytes offers you a single place, the Kytes Studio, to upload, streamline, distribute, and analyze everything you need.
- Multiple Content Formats – Kytes lets you upload over sixteen (16) content types, including pdf, ppt, doc, videos, audio, etc., to create a collage of content. Your customers can open the Kytes Player to quickly shuffle between various content types to get an immersive overview of your products.
- Protect Your Content Seamlessly – The Kytes platform is built on one of the world’s most robust security protocols, and so, all the content you upload on the platform is 100% safe and plagiarism-free. Stay assured about content protection since everything you upload on the platform will remain password-protected, and only those with a key can access them.
Product information sharing is imperative for boosting your visibility and popularity. Follow the tips mentioned in this article to scale up your campaign and reap rich dividends.
Kytes is by your side to make distribution easy while you focus on the task of content creation.